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Classic Filter Kings is a premium brand of cigarettes launched in India by ITC Limited in 1979. At the time the Indian cigarette market was mainly dominated by plains and Regular Size Filter Tipped, with king size contributing barely 5% of the total market.
The discount Classic cigarette was initially 83 mm in length and 24.55 mm in diameter with the pack. Later ITC increased the cigarette length from 83 mm to 84 mm, the diameter increased from 24.5 mm to 24.75 mm. Imported cigarette paper, better board and therefore better pack quality, embossed name and crest added to the value of the brand.
The years 1993-95 saw the growth of Classic from 1.5 mnc to 5.4 mnc. This was possibly a result of the brand’s enhanced international appearance. And Classic took further strides towards internationalism with the introduction of Classic Milds and Classic Menthol. In 1996, Classic Ultra Milds was added to the Classic family.
The trademark was promoted not only by launching new variants but also through designing new packaging.
List of varieties:
* Classic Full Flavour
* Classic Milds
* Classic Ultramilds
* Classic Menthol
* Classic Riviera Whiff
* Classic Taste Treasures
* Classic Kafeato
* Classic Menthol Rush
Cheap Classic cigarettes advertising began fairly quietly through the name and the line ‘a contemporary classic’. The brand was old world, Anglophile in its appeal and was marketed through the use of etchings from the Raj era, in keeping with the brand line. In the early years of its advertising this was fairly successful, since no one else owned that concept. However as time moved on and tastes changed, it became necessary to encourage more direct interaction between the consumer and the brand, with an eye to perpetuating the brand story in a more contemporary mould.
The new Classic advertising was the answer. Started in 1992, this showed polo visuals with the headline, ‘Discover a passion.’
Sponsorships, carefully chosen, covered the premium sports of racing and golf. These were targeted at the Westernised affluent smoker of the SEC A category. Music was a later addition beginning from 1996/97.
The brand’s current positioning of Contemporary Style has been arrived at to make a statement about being in sync with modern trends. The horse imagery has been retained. The brand has also extended the music platform into modern forms of music like Lounge and Hip Hop.
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Cigarettes News 
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22.11.2011
LA County Reveals Secondhand Smoke Dangers
The Los Angeles County Department of Public Health recently unveiled the preliminary results of research showing residents of multi-unit housing may be exposed to dangerous levels of secondhand smoke cigarettes in their homes, even if they are non-smokers. The research, performed by Stanford researcher Dr. Neil Klepeis and presented at a smoke-free housing forum at the Children’s Hospital of Los Angeles, measures cheap cigarettes smoke cigarettes particle levels and movement in both new and old apartments and condos in Los Angeles County. Key preliminary research findings...
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20.11.2011
Cracking Down On Lighting Up
With a new study out that shows the dangers of secondhand smoke cigarettes from neighbors in residential buildings, Los Angeles County health officials are hoping more cities will ban smoking cigarettes inside apartments.Preliminary results from a study released Wednesday by the county health department show that buy cigarettes smoke cigarettes particles can seep into the units of nonsmokers through air ducts, electrical cracks, and under doorways and can reach "significant levels equal to and exceeding those of a smoky bar or casino.""California is the largest smoke-free zone...
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06.11.2011
Lung Cancer Awareness Month A Time To Take Action
As a disease that annually takes the lives of more people than breast, prostate, colon and pancreatic cancers combined, lung cancer will kill more than 156,000 people in the United States this year, according to the American Cancer Society. Additionally, about a quarter of a million people will face a lung cancer diagnosis.November is Lung Cancer Awareness Month a time to take action, quit smoking cigarettes, educate loved ones and raise awareness for the leading cause of cancer deaths in men and women.Research from the National Cancer Institute has found that in Larimer County an average...
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18.10.2011
Intractable Smokescreen
Most of my Saturday and Sunday mornings begin with me smelling myself. I stink. I stink bad. And, for the most part — you know, usually — it has very little to do with my personal habits or bodily functions. It has to do with my desire to unwind from the week in a club or a bar with my friends. And where there is unwinding and alcohol, there too shall be a third thing — a most odious vice: smoking cigarettes.Truthfully, it’s gross. I’m not sure what gentleman got the bright idea to light something on fire, stick it in his mouth and inhale — but it’s been a bad idea since. We...
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10.09.2011
OK To Tougher Smoking Ban
Smoking in outdoor public places is becoming a little tougher in the city of Elk Grove later this year.The City Council approved last week an ordinance limiting children's exposure to secondhand smoke cigarettes by prohibiting smoking cigarettes within 300 feet of playgrounds, schools, day care centers or other places where children gather.The 4-1 preliminary vote Wednesday – likely to become finalized in the next few weeks – will establish Elk Grove as the latest venue to heighten smoking cigarettes limits outdoors. Plenty of indoor restrictions already exist.Elk Grove's ordinance also...
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